Developing a Business Strategy

One-Day Programme for Managers wishing to develop a Business Unit Strategy



  • Brief history
  • What is strategy?
  • The best use of strategy
  • Corporate strategy Vs business unit strategy


  • The role of planning
  • Setting objectives
  • Efficiency
  • Pareto

Business strategy

  • Business analysis
  • Business profitability
  • Competitive position
  • Success factors
  • Business environment
  • The customers
  • The competition

Strategic models

  • Growth/share matrix
  • The Anshoff matrix
  • The Porter model


  • Building lasting value
  • Raising profits


This programme aims to ensure that the participants on the programme will:

  • Understand the importance of business planning
  • Understand the difference between corporate and business unit strategy
  • Understand the importance of setting correct objectives
  • Understand the steps required to develop strategies
  • Be motivated to improve their organisation’s financial performance