Developing a Business Strategy
One-Day Programme for Managers wishing to develop a Business Unit Strategy
Introduction
- Brief history
- What is strategy?
- The best use of strategy
- Corporate strategy Vs business unit strategy
Planning
- The role of planning
- Setting objectives
- Efficiency
- Pareto
Business strategy
- Business analysis
- Business profitability
- Competitive position
- Success factors
- Business environment
- The customers
- The competition
Strategic models
- Growth/share matrix
- The Anshoff matrix
- The Porter model
Conclusion
- Building lasting value
- Raising profits
AIMS AND OBJECTIVES
This programme aims to ensure that the participants on the programme will:
- Understand the importance of business planning
- Understand the difference between corporate and business unit strategy
- Understand the importance of setting correct objectives
- Understand the steps required to develop strategies
- Be motivated to improve their organisation’s financial performance
